Irish Pride is part of the I.A.W.S. Group. They approached us to apply their new identity for their outlets in Taghmon, Ballinrobe and Kanturk. They required Gaelite to incorporate the new Irish Pride logo and tagline, and ensure that their identity was bright and exciting to look at. We made use of the new technology available to us in-house and developed the Irish Pride look to include trough lighting that would let their logo shine.

Process of rebranding
A full site survey was completed by Gaelite’s outdoor crew.The survey was given to the account management team, who then drew up a quotation for all necessary branding of this site which was sent to Irish Pride and approved.

The account management team then liaised with Gaelite’s production manager on what was required. Based on this, the production manager came up with the production process.

Production Process for Irish Pride fascia
The sign was made using a circular aluminium framework, constructed using Gaelite’s own design.

The panel was then painted using high quality 2k semi matt acrylic paints. The letters were then finished in corporate colours using a pvc based paint.